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Selected work

Selected projects & collaborations

We build projects that move naturally between online content, physical space, and cultural communities.

MUUT

MUUT China First Store Opening

Date
April 23, 2026
Location
LG105, Shanghai HKRI Taikoo Hui
Project
First flagship store launch of the Korean designer eyewear brand MUUT in China

Market entry and localized retail expansion in China’s premium commercial district. Korean variety-show personality Jo Yi-geon appeared at the MUUT pop-up store in Shanghai.

STAND OIL

STAND OIL China Pop-up Store Activation

Date
December 24, 2025 – January 25, 2026
Location
LG105, Shanghai HKRI Taikoo Hui
Project
Winter Holiday pop-up / seasonal lifestyle experience for Korean fashion brand STAND OIL

Brand introduction and localized retail engagement within Shanghai’s premium commercial district.

Creator development case

SHIDO — building an emotional music IP in China

How we help creators build audiences, communities, and long-term cultural presence in China. SHIDO is not only a singer, but an emotional, world-building creator.

Chinese audiences are drawn to

  • Emotional storytelling
  • Anonymous creators
  • World-building artists
  • Night / solitude aesthetics
  • Deep emotional connection through music

SHIDO naturally aligns

  • Distinct emotional worldview
  • Strong visual storytelling potential
  • Literary lyric expression
  • Highly recognizable husky voice
  • Immersive emotional atmosphere

Development phases

  1. Phase 1 Month 0–3

    Market Presence

    • Official platform setup
    • DSP releases
    • Chinese localization
    • Initial content launch
  2. Phase 2 Month 3–6

    Audience Expansion

    • Emotional short-form content
    • Community growth
    • Creator collaborations
    • UGC-driven reach
  3. Phase 3 Month 6–12

    Commercial Expansion

    • Platform collaborations
    • Offline cultural projects
    • ACG / youth culture events
    • Brand partnership opportunities

Growth beyond platforms

Bilibili World

China’s largest ACG & creator ecosystem event — 250,000+ attendees in 2024. An ideal entry point for Japanese creators: mini live, fan meeting, and a Deep Sea pop-up experience.

Café Collaboration

A Deep Sea–themed café experience with co-branded beverages, exclusive merchandise, and social activation to connect with young Chinese audiences offline.

Deep Sea Letter Project

An interactive storytelling campaign inviting audiences to write letters to their past self, future self, or someone important — selected letters featured in SHIDO-inspired content.

Exhibitions & Offline Spaces

SHIDO: Deep Sea — an immersive music and emotional space at leading ACG cultural destinations such as Bailian ZX Creative Fun Place.